2Bits: Where is my T-Bone?
Farmers have a wealth of knowledge—Share it with your customers! They want to know about their food!
Last week in 2Bits we started talking about why we’re seeing changes in retail food purchasing. This week, we’re looking more closely at how customer relationships are changing and how this impacts you. We’ll use a very recent, very real conversation we had with one of our farm’s beef customers (names have been changed) as a starting point!
What did you do with my T-Bones?
I want to grill and can’t find one in my freezer.
2BuyAg CEO Kim Harrison, owns a beef and sheep farm with her husband—Harrison Valley Farms. At 3:30 pm last Sunday, Bill, a beef customer that had recently received a half beef section order, called and asked, “What did you do with my T-Bones? I want to grill and can’t find one in my freezer.” Now, Bill did not make out the cutting instructions for the beef order—his wife, Joan, did. She preferred KC Strips and fillets instead of T-Bones. Bill didn’t know this and he didn’t know where on the harvested steer the T-Bones came from. He just wanted T-Bones.
So Kim and Bill had a great discussion on where T-Bones are located! Now Bill understands that KC strips and fillets are basically a de-boned version of the T-Bone. Next time, we think Bill will be much more involved with how their half beef section is cut up!
2Bits from 2BuyAg:
- Farmers—your customers want to know more about their food: One of your growing target markets are millennials. As they start families or their families grow, they’re spending more on food. And, they want to know more about their food, so they’re going to ask a lot questions. Questions are good and strengthen relationships. Whether you’re answering a question in person, via text or email, or on a 2BuyAg message thread, smile! It really helps your response be friendly and helpful.
- Buyers—farmers have a wealth of knowledge to share about their produce and products. This knowledge and their willingness to share it, makes buying from them a truly personalized experience. It’s their “come-back” sauce! Good question starters are, “I’d like to know more about how you raise your….”, “Do you have a favorite way to cook with this product…”, “Your produce always looks beautiful, please tell me how you do this…”
2BuyAg’s messaging threads allow for great relationship building! There is no better time than now for farmers and food buyers to get connected with each other online!