2Bits: Amazon beef anyone?
“Amazon’s foray into the food business is another giant step by a savvy company led by a savvy businessman.”
Today’s 2Bits quote by Greg Henderson, come from his article,“Amazon Beef is On the Horizon” It’s a good quick read. It reminds us that Amazon, like Walmart, has the capacity to impact food production practices deep into the food supply chain.
You will be impacted. Not if, but when.
Trademarks related to food
Henderson states that Amazon Technologies has already filed for at least 110 trademarks related to food. A number of these trademarks focus on specific phrases. Amazon will use these phrases for marketing to change what it wants consumers to think is important about the food they eat.
- Farmers: Become a storyteller, now. In your story, talk about why and how you farm, your family, and community. Include the produce and livestock you raise and produce. The relationships you enjoy with your customers. Be sincere. You should raise the bar for customer expectations, not Amazon. Tell your customers what they should expect when they buy from you.
Tell this story on your website, social media, and your 2BuyAg profile and product posts. Be loud and consistent.
- Buyers: Amazon is now the fourth most valuable public company in the world and the eight-largest employer in the U.S. Big is not necessarily bad. However, Amazon is a logistics expert focused on profit. Streamlining logistics to increase profitability often means reducing competition. It means working with vendors large enough to have economies of scale. Options or variety are reduced.
Develop relationships with smaller farmers and support their efforts. This is really important for robust and resilient food supply chains.
Tell your farmer what you want and need to eat. These are much more trusted relationships than the one you could have with Amazon.