I have always said that everyone is in sales. Maybe you don’t hold the title of salesperson, but if the business you are in requires you to deal with people, you, my friend, are in sales.
Farmers sometimes don’t realize they’re in sales! They are—as they share their stories with family and friends about how and why they farm, they’re creating a farm brand. This story-telling sales process is important for sales directly to families as well as larger buyers. Selling in larger volumes is often referred to as “wholesale.” Read more “2Bits: What does Wholesale Readiness mean for Farmers and Food Buyers?”