2Bits: An Online Directory vs. An Online Marketplace
Knowing the difference between an online directory and an online marketplace
Do you know the difference between an online directory and marketplace? Join Olivia Vann as she explains the differences between the two.
Retail food buying is changing quickly.
Consumers are moving online to purchase groceries because of convenience and price. They pick up their orders curbside at the grocery store, have it delivered to their door, or in some cities delivered right to their refrigerator—all in the same day.
In less than 5 years, 70% of consumers will buy groceries online. Forty cents out of every dollar spent online is now spent with Amazon, which includes WholeFoods. Your farm customers are being trained to enjoy and expect the convenience of online ordering. This will impact purchasing local foods if farmers don’t offer an online buying option to their customers.
2BuyAg’s online marketplace is different that an online farm directory. Directories, like your farm web site or listings that link to your farm site, are passive forms of selling. You rely on potential customers visiting the online directory, finding your profile, and contacting you about what items you have for sale now.
On 2BuyAg, farmers and food buyers start by creating profiles. Next, they begin the active selling process by creating posts that show what is for sale or needed to buy now. A post shows a photo of the item and lists a short description. Farmers and buyers message each other to learn more about the item for sale, the price, and delivery method. This messaging process keeps the trusted relationship you have with your farmers and customers.
Farmers that sell directly to their customers need to realize they no longer have an exclusive offering on fresh and local products. Grocery stores, club stores, drug stores, convenience stores, and even dollar stores are all aggressively targeting your farm product customers. And, they’re using online tools to do so.
Our online marketplace provides convenience while maintaining the trusted relationship you have with your farmers and customers. Please join our online marketplace and keep the local food supply chain strong!