2Bits: Increase your farmer market sales. Pre-sell and up-sell!
What is not to love about farmers’ markets?!
Face-time with your customers.
Chat with market vendors.
Hone your marketing skills.
See what other farmers are producing.
Learn prices being charged.
Support access to local foods.
How much time do Saturday Farmer Markets take you?
How long do you need to get produce or product ready for the market? What’s your drive time to and from the market? Set-up and take-down time? Then, there’s the 4 hours at the market. Is it 8 hours? Maybe 10?
What sales amount covers your time and the items you’re selling? How do you increase this?
Time is a non-renewable resource. We think farmers should, however most do not, account for their time when they look at their return-on-investment (ROI) for farmers’ markets.
Pre-Sell and Up-Sell!
Use a tech tool to pre-sell as many customer orders as possible.
Create an account and profile on 2BuyAg. Invite your farmers’ market customers to join your private 2BuyAg network. Post products to these customers that will be ready for the market on 2BuyAg. Encourage customers to order mid-week and pre-pay. This streamlines your pre-market preparation and makes your market time more profitable.
A recent study shows customers that buy groceries online spend more money.
Offer Additional Product on Market Day
Up-sell on market day! Have additional items at your market booth for sale. Make these different from what customers purchased online through your 2BuyAg product posts. Up-selling is a fun and reasonable way to increase sales.
Start pre-selling and up-selling today! Join 2BuyAg’s online marketplace to increase sales on farmer market days!