2Bits: Smiley face sun–New GE food label brand neutral?
Is the smiley face sun brand or value neutral? Voice your opinion now about the USDA’s proposed genetically engineered food label.
Comments due by 7/3/18.
The USDA is proposing a re-branding of how genetically engineered (GE) foods are referred to and labeled. The draft rules for mandatory labeling of genetically engineered foods are ready for review and comment.
USDA draft points to note:
The USDA is proposing a change from genetically engineered to bioengineered (BE).
The symbols used by the USDA are supposed to be “value” or “brand” neutral. The USDA works hard to keep marketing for “Organic” neutral so that the USDA doesn’t give consumers the impression organic is better than conventional processes. Consumer decide what impacts their food buying decision, not the USDA.
Also proposed is to exempt “highly refined” GE products, including sugars and oils from being labeled. This would exempt close to 70% of current GE products.
You can comment on what form these labels should take.
Do you want QR Codes that require a smart phone and app to decode so that shoppers have to either look up a product to determine GE status or wait for a text message from the manufacturer while shopping?
The proposed new GE, no, BE label (or logo) is a fun bright sun that is a smiley face.
Take time today to comment on the proposed change from GE to BE and the label-logo choice. Go to www.regulations.gov and type in “National Bioengineered Food Disclosure Standard”. Confirm the docket # AMS-TN-17-0050 and click on the blue Comment Now box.
The USDA’s certified organic program is rigorously administered and adhered to.
Hard work goes into being a part of this program. Fees are paid to use the USDA Organic label. Research is conducted to understand and improve organic processes. Educational material is available for consumers to read and make their decision to buy or not buy organic products.
The USDA organic label stands for trust and integrity. The chosen GE program and label should be no less. Do not let global food giants alter this process.
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