2Bits: Marketing Tip for Farmers-What is conversational commerce?
Terms of Engagement = Terms of Endearment
It’s more than a web site. More than a Facebook post. And more than the customer chat you have at the farmers market on Saturday.
What does conversational commerce mean?
“Conversational commerce,” where messaging and shopping meet, was first coined by Chris Messina. Messina is a former key developer at Uber and techie best known for proposing the hash character on Twitter for grouping messages. Messaging during the online buying process gives consumers a convenient, personalized digital shopping experience, and helps consumers have richer, more meaningful conversations with sellers.
Conversations between sellers and buyers build trust and loyalty. So as online buying grows, you need to use technology that allows customers to have Q and A time with you during the purchase process.
How does conversational commerce impact farmers that sell locally purchased foods?
Farmer markets were one of the original conversational commerce places for food purchasing! What better place to a have rich, meaningful chat with the person growing the food you eat?
Times are changing! Retail food buying is moving online.
Grocery stores are combining messaging and chat boxes with personal shopping attendants. These attendants are real, or robotic with artificial intelligence capabilities. This allows grocery stores to duplicate the level of engagement consumers have at farmers markets.
Kudos to you if have a branded farm web site.However, the conversion rates for traditional web sites are now below 3%.
Why? First, it’s hard for search engines to find you! Search engines need new content optimized for search engine optimization (SEO) added to your web site weekly.
Next, as your customers get used to the convenience of messaging while shopping from other online stores, this may impact purchases or “conversions” made from your traditional web site.
Food buying is moving online. Fifty percent of online purchases are made through marketplaces like 2BuyAg.
Grocery stores are racing to use technology to reach and engage customers.
Farmers that sell their locally raised foods need to use similar technology. They should join an online marketplace that lets them connect to, engage with, and sell to their customers using messaging.
2BuyAg marketplace makes messaging and shopping easy for your farm product customers! Give us a try! Times are changing. Be a part of the change. Join 2BuyAg today. Bring your customers and farmer friends with you.