2Bits: For the Love of Sheep!
When you have a farm and a couple border collies, you need sheep.
Twelve years ago, I bought three sheep. I quickly found out that border collies get bored herding the same 3 sheep all the time. When sheep and dogs figure each other out, the game is over.
Three sheep grew to 150–a flock of Katahdin Hair Sheep known for their mild flavored meat.
Soon, I was selling lamb meat at 2 farmers markets, specialty health food stores, grocery stores, and food hubs. Marketing lamb was taking more time than managing sheep.
It was hard to successfully and sustainably help current customers, find new ones, make deliveries, work at two farmers’ markets, take care of sheep, and do the rest of the farm chores. Other farmers I talked with had this challenge too.
At the same time, commerce was moving online.
Retail food buying was changing. I was concerned that global food giants push to move food buying online would leave local food buying in its wake.
An idea began to form. We needed something more than a directory, more than a social media platform.
I talked to my youngest daughter, Olivia, about this idea. I had a background in marketing, distribution, and sales. She was finishing her MBA in business and was tech savvy.
We needed an online marketplace connecting farmers and food buyers in real time.
2BuyAg was born.
It took two years to design, develop and launch 2BuyAg. The marketplace went live early 2017. Every day we celebrate the opportunity to support you and local farms–their products and services. You are the foundation, strength, and resiliency of our communities.
This sheep video celebrates local!
The video is about wool. However, it is representative of all things local.
Cliff Cox is more than just the plant manager at Chargeurs Wool. At 63 years old, he’s also an Ironman contestant who’s truly come to appreciate the value of American wool.
“I bite off more than I can chew on a regular basis – and that’s a lot of fun,” said Cox in the documentary short, Meet the Ironman, which debuted at the Farm to Feet 5th Anniversary Celebration. The profile is featured in a three-part film series, American Made, produced by Farm to Feet to capture the people who are empowered by the local network created via American manufacturing.
Your friend-Kim Harrison, CEO 2BuyAg